For many years I have enjoyed the perfect pictures in full color that are used to promote products and/or services in glossy-paged magazines. The photographs are so well done, that they strongly pushes you to go ahead and buy whatever is marketed. Apple is famous for using jaw-dropping photographs to promote their products.
How do they do it? I don’t know. However, the itch is there to discover their secrets for perfect product photographs. If possible.
Recently I purchased a Gillette razor because the cheap ones were too rough for my face which was permanently irritated. My choice was the Gillette Mach 2. It was a dramatic difference, and the skin irritation is almost gone. My next step is to find a good shaving cream. Some of the products I’ve researched on the Internet are:
- Dread Nought Shaving Cream
- Suavecito Premium Blends Shaving Cream (Sandalawood)
- Suavecito Premium Blend Eucalyptus & Tea Tree Shaving Cream
- Duke Cannon Superior Grade Shaving Cream
I’m sure there are many more options out there.
All of them had excellent pictures of the product on their web sites. This led me to the idea of making my own promotional photographs of products, just for the fun of it.
This is what came out of the camera obscura. Here we go.
Photo by ©Omar Upegui R.
Experts in marketing say that 67 percent of consumers consider image quality “very important” when making a purchase online.
This makes sense. After all, an image of an online product is one of the only visual confirmations a user has before they pay. With brick-and-mortar, they can touch, try on and get an overall feel for the goods. Not so online—so your product photos need to do some extra leg work for both you and your potential customer. You’ll need to show the real details and quality of your products in pixels rather than person.
I’ve said it before and I’ll say it again. In the world of photography, there is never a dull moment.