Less is Beautiful


Jonathan Ives, the extraordinary industrial designer for Apple Inc. claims that “less is more”.  His designs are iconic in the electronic consumer industry.

The picture below depicts a remote control for the Apple TV electronic device.  Notice how thin it is and the aesthetgic minimalistic design.  It only has three buttons.  That’s it.  No more is needed.  On the other hand, we also have an LG remote control which has more than fifty buttons.  I only use about fifteen of them.  I don’t even know what the rest of the buttons are for.

Photo by ©Omar Upegui R.

2 thoughts on “Less is Beautiful”

  1. I HATE that expression, “less is more”. Stupidest thing anyone has ever thought up. “Less is more”. NO IT’S NOT!!! MORE IS MORE!!!

    Less may sometimes be BETTER than more, but less is simply LESS!

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