Fujifilm Adds A New Camera to Its Successful X Line


The Fujifilm X30 will hit the shelves on September 30, 2014 to replace the discontinued X20.  On August 26, 2014, the Internet was sizzling hot announcing this latest buzz for the picture taking zealots.

The new Fujifilm X30 has the 2/3-inch X-Trans II sensor and 28mm-112mm/F2.0-F2.8 lens found in the X20, which it will replace. That lens is operated with a twist of the barrel rather than a powered toggle. The X30’s hybrid phase-/contrast-detection autofocus system is also lightning fast—0.06 seconds, according to Fujifilm—and its continuous-shooting mode tops out at 12fps without AF enabled.

Photograph of the new Fujifilm X30 mirrorless camera in black. Credit: Fujifilm Inc.

There’s a second control ring around the lens that can be used to adjust aperture, shutter speed, ISO, and other settings without removing your hand from the lens. The X30 also has a high-resolution eye-level OLED viewfinder with specs similar to the OLED EVF found in the Fujifilm X-T1. The camera’s 3-inch LCD screen now tilts, and battery life has nearly doubled compared to the X20.  Fujifilm claims it will get 470 shots per charge compared to the X20’s 270-shot rating.

A few more excellent features are holdovers, too. The X30 has a “Super Macro Mode” that practically lets you touch the lens to a subject, and like the higher-end X-series cameras, there are helpful manual-focus assist features in the mix. The X30 has built-in Wi-Fi to communicate with smartphones or tablets, and there’s a remote-control app that lets you operate the camera from iOS and Android devices.

The Fujifilm X30 camera has a 2.36 million dot OLED electronic viewfinder with a tilting mechanism to assist the user in selecting a better shooting angle. Credit: Techradar.com

This significantly updated X model will be available in late September in both Silver and Black for $599.95.  I scanned to Web to see if Amazon had placed this camera on their website.  They did it the same day it was announced by the Fuji guys with an indication that it would be available on September 30, 2014, but you could go ahead and pre-order it now.  It can be had for $599.95.

For several months I had been on the lookout for this new camera, since the previous Fujifilm X20 had been discontinued and was slowly disappearing from the shelves.  My experience with the DSLR cameras is that they are too bulky, heavy,  intimidating and far too complex.  Remembering all the functions, menus and buttons will drive you crazy.  I prefer to concentrate on the subject instead of breaking my head understanding all the complexities of the machine. Simplicity is beautiful.

Credit: Fujifilm Inc.

Definitely I will buy the new Fujifilm X30 as soon as my cash-strapped budget will allow it.  The trend to replace the bulky DSLRs cameras with smaller, lighter and more efficient mirrorless cameras is gaining momentum in the photography industry.  Introduced in 2008, mirrorless cameras became popular in the 2011 time frame and are becoming the choice of amateur photographers who want to migrate from point-and-shoot cameras. As these hybrids continue to increase sensor size and add high-end features, as well as offer a wide variety of lenses, they are expected to give the bulkier digital SLRs a run for their money. I firmly believe a game-changer phenomenon is taking place even as we speak and Fujifilm is the company leading the herd. Good Day.

7 thoughts on “Fujifilm Adds A New Camera to Its Successful X Line”

    1. Can’t wait to buy this puppy. So far everything I’ve read about it seems like a pretty cute jewel. Many professional photographers are joining the bandwagon. The most notorious is Zack Arias who has created several videos on YouTube about this growing trend. Time will tell if the trend continues until it reaches critical mass.

  1. Great post Omar 🙂 The new X30’s second ring is programmable but I would tend to use it as an aperture ring because its loads better than using the thumbwheel in the back. It looks like a beauty and if the viewfinder is the same as in the X-T1 great, good riddens to the optical viewfinder. I might just be tempted to buy one of these after I see how you like it 🙂 Have a great day.

    1. Sorry the post could not be opened by you yesterday. Anyway, I’m glad you liked it. I know how much you like Fujifilm cameras. That’s where I got hooked; by looking at your great pictures. You were kind enough to explain what camera you were using. Been following Fuji cameras ever since.

      You can count on it. As soon as I get it I’ll give you my feedback. That would be just great Joe. Maybe this Christmas will be a bright festivity. Fingers crossed.

  2. I’m seriously considering buying this camera for this Christmas. Everything I read is exactly what I want. My experience with the Canon EOS Rebel T2i is that it is too heavy, bulky and complicated. I want something light, simple, and not so expensive. As much as I love my P&S Canon PowerShot A720 IS, I have to move on to a more powerful gear. The Fuji X30 will fulfill this vacuum.

    Same here Linda, I’ve been saving for a new camera for several months now, but am still short. Retirees have to be extra careful with their cash-strapped budgets.

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