When a tourist travels abroad and buys something, most of the time the product purchased is packed inside a paper or plastic bag with the name of the company who sold it and the name of the country where the sale was made.
Travelers return full of bags to their country, city, state, province, county, town or any other organized community and talk endlessly about their experiences abroad. They proudly show off the souvenirs to their friends, relatives or co-workers together with the bags. The name of the country printed on the bags is displayed everywhere they go.
Without the knowledge of the tourist, the visited country is promoted. It’s one of the most powerful tourist campaign you can imagine—and it’s totally free. Yep, a paper bag is a remarkable ad machine. (No pun intended.)
Take a look at this traveler with his Panama paper bag, promoting the country wherever he moves with the bag.
Snapshot of a visitors waiting in line at the airplane fair recently organized by the Panama government at former Howard Air Force Base. One visitor is proudly marketing Panama using the paper bag, with the name of Panama written on it, as a conduit. Wherever he moves, the name of Panama is being promoted free of charge. Excellent marketing tool. Photo by ©Omar Upegui R.
