Apple’s music-themed media extravaganza next week has received a lukewarm welcome, since it’s a mystery whether Steve Jobs will be there or not to fire up the audience.
The product launch event is scheduled to take place on September 9th at the Yerba Buena Center For The Arts Theater in San Francisco, California.
Many analysts don’t foresee a bold new product announcement at the event, such as the long rumored tablet device, that would again shake the consumer electronics market.
The iPod nano and touch models are widely expected to be revamped with digital cameras, while the iTouch may also get a video camera. Apple unveiled redesigned iPod Nano music players at a similarly timed event last year.
As usual, Apple keeps a tight lid on upcoming products and hasn’t confirmed any rumored developments, including a plan to package extra digital content with albums sold on iTunes, and a new tablet-style device.
Apple’s invitation for the event was typically cryptic, featuring a dancing figure, an iPod and the tag line, “It’s only rock and roll, but we like it”, borrowed from a Rolling Stones lyric. One thing worth noting in the image, is that the model isn’t holding an iPod nano, but an iPod Touch. It’s pretty clear a new touch is going to be the star of this show.
However, I wouldn’t wipe out the introduction of the elusive Apple tablet altogether. Apple has a knack for creating new categories of devices. The iPhone arguably created the high-end smartphone segment and the design was parroted by dozens of device makers and carriers. The MacBook Air inspired the ultrathin laptop category.
The expected—and highly anticipated—Apple tablet would do the same. Manufacturing companies in Asia are eager to find a new category of devices to fill up their factories’ unused capacity.
When Steve Jobs is present in a public venue, the unexpected is always expected. Therefore, be prepared for an improved iPod Touch with a video camera and maybe, just maybe a shining touch screen Apple tablet. Good Day
