One of the greatest attractions of the Super Bowl is the creativity of its ads. I understand companies pay thousands of dollars for a few seconds, because the audience viewing the show is huge.
Creating ads is no easy stuff. It really requires lots of imagination. For example, the following ad created by Graffiti BBDO, of Bucharest, Romania for Aspirin Pluc C is a clear example of what I mean by the stretching the imagination.
Take a look.